I work with you to diagnose the pain points of your business and then focus our efforts where you need them most. There is no long-term contract – I operate month-to-month. My services include:
Sales Strategy
Marketing strategy should follow sales strategy. I work with you to understand the business’ short and long term goals and build a marketing program that can hit those goals.
Conversion Optimization
Don’t spend money pushing traffic or leads into a leaky funnel. I can help test and optimize all key funnel points so you can get the highest conversion rate possible.
Analytics And Reporting
Responsible growth begins with accurate measurement. I work with you to instrument your site or app for tracking, build out reporting and extract insights from the data.
Lifecycle Marketing
A lot of customers just aren’t ready to buy upon first visit. I will help you segment those users by profile, behavior and intent and engage them through email/SMS/push marketing campaigns.
Digital Marketing
I start with the highest intent, highest ROI channels and work our way up the funnel, as necessary. A lot of marketing spend has a very low impact on sales, so it’s critical to be laser focused on what actually moves the needle.
Temporary CMO
If you don’t yet have a head of marketing or are in a transition, I can fulfill that role on a temporary basis, managing strategy, process and execution for your team.